Every exhibitor knows the feeling. You spend thousands on a trade show booth, collect a few business cards, and walk away with a vague sense of how it went. TRAKKER is built to fix exactly that. The platform positions itself as the intelligence layer for physical events, converting real-world visitor behavior into live analytics, automated lead lists, and actionable audience profiles, all without a single manual scan.
The Team Behind it:
TRAKKER was co-founded by Alex Nikonov and Yuting Peng. Nikonov brings over 10 years of event management and online marketing experience, and describes the original frustration directly: crowded booths, high costs, and little measurable output for exhibitors. Peng came from consulting, having worked at Accenture and BCG before co-founding TRAKKER. The combination of event operations experience and strategy consulting is reflected in how the product is positioned, practical for exhibitors and analytically rigorous for organizers.
How the Tracking Works:
TRAKKER uses a discreet sensor network installed across a venue. Attendees receive a small device embedded in their printed name badge at check-in, which links them to the system automatically. From that point, the platform tracks movement with up to 30 cm accuracy, measuring dwell time by zone, traffic flow, and engagement patterns in real time.
No app download. No QR code scanning. No active action from the visitor at all. The data streams directly into a central KPI dashboard, where organizers and exhibitors can monitor what’s happening live and pull structured reports after the event.
Real Numbers from Pilots:
TRAKKER’s first pilot collected 350 million data points. At the HTGF Family Day 2026, the platform tracked 1,200 plus attendees. The team has also conducted 40-plus enterprise interviews, and reports that over 70% of exhibitors surveyed showed purchase interest after seeing the product in action.
Automated Lead Generation at Trade Shows:
The core value for exhibitors is automated lead capture. When a visitor spends time near a specific zone, say an automotive section or a product demo area, TRAKKER logs that interest and builds a profile tied to their registration data. Those profiles populate into lead lists that are CRM-ready, meaning they sync with tools like HubSpot, Salesforce, and ActiveCampaign without manual data entry.
This is a meaningful upgrade from badge scanners or paper forms, which still dominate most trade floors. Exhibitors using traditional methods often miss leads entirely if a conversation doesn’t end with a deliberate scan. TRAKKER captures everyone who lingered, regardless of whether the conversation happened.
What Organizers Actually See:
For event organizers, TRAKKER provides a different set of outputs. Heatmaps show where foot traffic is concentrated and where it drops off. Zone-level dwell time data informs future hall layouts, booth placement decisions, and sponsorship pricing. Live dashboards allow real-time staffing adjustments if a section gets overcrowded or underattended.
TRAKKER also offers a retail extension called KKART, which applies the same sensor-based visitor tracking technology to physical store environments, covering pop-up spaces and retail floors.
Privacy Built into the System:
All data processing runs on servers in Germany and is GDPR compliant. The system uses no cameras, no facial recognition, and no passive data harvesting beyond the badge device each visitor receives at check-in. Movement data is processed in compliance with GDPR before any profiles are generated.
For European event operators, this matters. GDPR compliance is a baseline requirement, and TRAKKER treats it that way.
Who the Platform Serves:
TRAKKER currently serves four audiences: exhibitors who want qualified leads without manual scanning, organizers who want venue-wide behavioral data, agencies that want to offer data-driven event services to clients, and retail operators through the KKART product. A visitor-facing product is listed as coming soon on the platform’s solutions page.
Deployment is modular, covering small brand activations through to large multi-hall trade shows. Setup runs in parallel with standard venue preparation, so there’s no added logistics burden on event day. With 350 million data points captured in a single pilot and a sensor-based approach that requires no infrastructure beyond the badge, TRAKKER is moving from concept to active deployment in the European event market.
