If you want to understand what product leadership looks like at scale, Georgie Smallwood‘s career is a useful place to start. She is currently the Chief Product, Data and Technology Officer at Moonpig, the UK’s well known online gifting platform. That title alone says a lot. Overseeing product, data, and technology together is not a typical scope for one person, and she has taken it on while also pushing for broader change in how women participate in tech.
From FinTech to Gifting:
Georgie’s career spans constant hyper-growth environments, from scaling Australia’s biggest marketplace at REA Group and transforming teams in Hong Kong, to successful IPOs in Germany with Scout24. Before Moonpig, she led the N26 product as CPO for over two years, setting product direction through five funding rounds, growing the team from 20 to over 140 people, and supporting user growth from 800,000 to six million consumers across the globe.
After N26, she joined TIER Mobility as CPO before moving to Moonpig. At Moonpig, she took on the task of transforming a 25-year-old household brand into a modern, technology-driven organisation.
Her Take on Leadership:
Georgie believes great products are built by empowered people, not processes, and champions people-led product development grounded in clear direction and purpose. She leads by asking open questions, staying consistent, and not pretending to know everything. She sees true innovation as something that needs governance, not chaos.
That same pragmatism is what pushed her to look beyond her own teams and ask why so few women were in the rooms where those teams were being built.
Why She Built Auxilia Global:
Across her years building products in diverse tech environments, she noticed that there were still no more women in senior roles than there were at the beginning of her career. That observation led to action.
She founded Auxilia Global, a platform that aims to connect women and provide funding opportunities for female-founded technology businesses. The community targets women with at least four years of professional experience, whether they are already founders, thinking about starting something, or looking to join an early-stage team. This is the kind of practical infrastructure that addresses what many Women in Tech describe as a real structural gap, not just a visibility one.
She noted that a core problem was women not talking to other women, and instead trying to break into networks that had been built over generations, from grandfather to father to son. Women with experience and networks of their own had a lot to offer each other, but those connections were not being made.
Investing in Female Founders:
Beyond Auxilia, Georgie joined Accel in 2020 as part of their Starter Program, a group of individuals around the world who work with the investment firm to identify and invest in female-founded startups. She has also served as an expert mentor at CPO Accelerator, supporting product leaders at an earlier stage in their careers.
In early 2026, she was named Mentor of the Year by the Cajigo 100 Women in Tech program, which runs a 16-week accelerator for women in technology. The recognition reflects what she has been doing quietly for years: showing up for other women in practical ways.
What She Represents:
Georgie Smallwood is a useful reference point for anyone thinking about what it means to lead product and technology at a senior level without losing sight of the people inside and outside the organisation. Her track record covers five countries, multiple industries, and companies at very different stages.
She is a good example of what it looks like when a strong product background and a genuine commitment to inclusion sit in the same person. Not as a brand exercise, but as actual work done over time.
