Food production is responsible for roughly a third of global greenhouse gas emissions, yet the financing needed to actually change farming practices has remained largely out of reach. Decarbonizing food supply chains requires an estimated $100 billion, but capital and execution remain major barriers to implementing emission reduction projects. Jen Godderidge identified that gap, and in February 2023 she founded atmo Technologies GmbH in Berlin to close it.
Godderidge serves as CEO of atmo, an AI-powered platform that connects farmers, solution providers, and banks or corporate buyers in a single ecosystem. The core idea is straightforward: farmers upload their data, atmo’s AI generates science-backed climate action recommendations, and the platform then connects those projects to the financial institutions that fund them. She built this from scratch with a Cambridge education and prior experience at PepsiCo and within the Greentech Alliance ecosystem before founding atmo.
Solving a Fragmented Market:
The agricultural decarbonization space has a structural problem that goes beyond funding. Data is fragmented, farmers work in isolation from financial institutions, and solution providers struggle to find clients who can actually pay for climate projects. atmo operates a platform that brings together farmers, solution providers, and corporates and banks. Farmers provide data, the AI generates curated climate-positive practices, and the platform connects those results to corporations and banks that help finance the projects.
This ecosystem approach is what separates atmo’s model from single-sided solutions. Rather than selling only to farmers or only to banks, Godderidge built the connective layer between all three groups. Farmers gain access to low-cost debt financing and become more climate resilient. Banks and corporate buyers reduce their scope 3 financed emissions and meet regulatory requirements. Solution providers scale their reach without individually sourcing finance-ready clients.
Recognition and Accelerator Backing:
atmo was selected as part of the ABN AMRO + Techstars Future of Finance Accelerator Class of 2024, a program focused on FinTech companies tackling pressing challenges including green finance. Being selected from hundreds of European applicants placed atmo among the continent’s most credible early-stage FinTech founders working at the intersection of finance and sustainability.
atmo also secured a place in the Village Capital GreenTech Europe 2024 program, which supports women-led ventures in sustainability across Europe. Village Capital described atmo as helping corporations accelerate their net zero progress through project initiation and finance. Beyond accelerators, atmo won the Innovation Zero Awards 2024 and was a Finovate Europe Scholarship Winner that same year, two separate validations from different corners of the climate and FinTech sectors. The company is also backed by the EU, the Berlin Senate, and the Berlin Innovation Agency.
A Voice in Women in Tech:
Godderidge has been consistent about showing up in conversations that matter beyond her own company. She appeared as a speaker at Finovate Europe’s FinTech Founders track, joining a panel on retaining female talent across the FinTech industry. She participated in Women in Tech Germany’s Angel Investing 101 event in Berlin, where she pitched atmo to a room of investors, founders, and operators, fielding tough questions with what attendees publicly described as clarity and zero defensiveness.
Her position on the funding gap for female founders is direct. She’s pointed out publicly that only 2% of venture capital goes to all-women founding teams while 83% goes to all-male teams, and she’s been clear that what female founders need is investment based on the strength of the problem and business model, not performative support. That perspective, combined with her track record in building an actual revenue-generating product, gives her voice credibility in these spaces.
Building Agri-FinTech:
At the Regenerative Agriculture Summit Europe 2025 in Amsterdam, Godderidge spoke about the challenges around farmers, finance, and fragmented data, and how connecting farmers, solution providers, and banks can help solve them. Her presence at that event reflects a consistent pattern: Godderidge is not just building for the AgriTech audience or the FinTech audience but for the intersection of both.
atmo’s current partner ecosystem includes Oxbury, a UK agricultural bank with a specific focus on farming finance, alongside other corporate and institutional partners. Godderidge and her team also engage actively with policy conversations, including representation at the European Alliance for Regenerative Agriculture in Brussels, where discussions brought together farmers, banks, policymakers, NGOs, and food system leaders on the future of regenerative agriculture in Europe.
For founders and operators building in ClimateTech or AgriTech, Jen Godderidge’s work with atmo is a practical example of how to architect a multi-sided platform in a sector where the problem is well-documented but the execution has historically stalled. The infrastructure she’s building, connecting farm-level data to institutional finance, is exactly the kind of unglamorous, necessary work that the agricultural decarbonization space needs more of.
