Homa, a company based in Paris, has secured a $100 million Series B financing. The platform gives game makers access to the same empire builders that large international game development studios have, including timelines to execution that are measured in weeks rather than months. It also provides data insights and alternatives for revenue creation.
Northzone, Fabric Ventures, Bpifrance, Eurazeo, and Singular are also a part of the new funding round, which is being co-led by Quadrille Capital and Headline. It is intended to support the company’s ongoing scaling efforts, which also include investments in tech and data products, a persistent hiring drive, creating and implementing new partnerships, and engaging in M&A activities.
Homa, a company founded in 2018 by Daniel Nathan and Olivier Le Bas, creates data-driven tools to help game creators become more productive throughout the app development and publication cycle, with a speed of execution being a top priority.
Homa Lab attributes this speed to the publisher’s platform, which gives studios access to market information, concepts, analytics, and A/B testing tools.
Creators can start utilizing Homa Lab and proceed from constructing their initial prototype to monetizing and optimizing the growth of their title(s) all within the same platform thanks to its soup-to-nuts approach.
Homa’s technology, according to Nathan, “is assisting game studios of all sizes to raise their potential, beginning with working on the appropriate idea, speeding up production, making smarter decisions with data, and marketing their app worldwide.” We are eager to support additional studios and link players to incredible gaming experiences.
As of March 2022, Merge Master—which was released by Homa in January 2022 and quickly became a runaway success—was the most downloaded mobile game globally, according to SensorTower data, with 28.3 million installs.
The company claims that since its founding in 2018, they have published more than 80 games that have been downloaded by over 1 billion people across the hypercasual, arcade idle, casual, and board genre categories.
This year, the business also started working with Sorare to create new web3 experiences. The company’s ultimate goal is to create a world of interconnected games and to give the public ownership of their favorite Homa characters.
“The Homa engine has provided developers and studios with a data-driven toolkit aimed at optimizing key game loops and monetization, enabling them to generate hit games. After collaborating with companies like Sorare, Decentraland, and Axie Infinity, we are confident that integrating digital assets into mobile games is the next significant advancement that will build entire virtual economies and attract the first billion users to the Web3, according to Max Mersch from Fabric Ventures.
Homa presently has 160 team members from 34 different nationalities, and after reorganizing into “Homa Lab,” it reports a +117% growth rate year over year.
According to Brice Delome of Quadrille Capital, Homa’s all-in-one platform enables small developers all over the world to compete with large studios in terms of production and marketing. The team that Daniel and Olivier put together impressed us because they displayed a rare blend of vision, perfect execution, and a tenacious work ethic. We are excited to help Homa on its mission to democratize and redefine mobile gaming.
Image Credit: Homa