The eCommerce Berlin Expo 2026 hits a milestone this February with its 10th edition, and the organizers aren’t holding back. They’ve moved to Messe Berlin and expect over 14,000 attendees – a significant jump that signals where the DACH region’s eCommerce scene is headed.
If you’re trying to figure out where online retail is going in 2026, this is probably worth your attention.
What’s Actually New This Year
The expo runs February 17-18 at Messe Berlin. 300 solution providers will show up with their platforms and tools, while 150 industry experts deliver presentations across four conference stages and 50 workshops in four masterclass tracks.
The content runs in both English and German, which makes sense given the audience.
The Speaker Lineup Worth Noting
You’ll hear from teams at MediaMarktSaturn, flaconi, Breuninger, rebuy, and Fielmann. Google and TikTok are also presenting – expect them to push their retail media solutions hard.
There’s also saint sass on the agenda, a newer player making noise in celebrity eCommerce circles. Worth watching if you’re curious about influencer-driven retail models.
Panel discussions will tackle three specific areas:
- What European retailers can learn from Asian eCommerce (particularly social commerce and livestream selling)
- Retail media networks and how they’re reshaping ad budgets
- Practical AI implementation in retail operations
Format Changes That Matter
The expo added a new spotlight format – six 10-minute talks from emerging voices in the industry. It’s a smart move. Ten minutes is just enough to present one solid idea without the fluff.
Live podcast recordings will happen throughout, including sessions from the Behind the Click Podcast.
What This Tells Us About 2026
The agenda focus tells you where budgets are moving. Retailers are trying to figure out actual AI use cases, not just talking about potential. Retail media is becoming a real revenue stream, not a side project.
The China deep-dive sessions suggest European brands are finally paying attention to what’s worked in Asia for years. Livestream commerce and social integration aren’t coming – they’re here.
Getting There
Registration is open. Messe Berlin is well-connected by public transport if you’re local. If you’re flying in, Tegel and Schönefeld airports both work.
Key Details:
- 📅 February 17-18, 2026
- 📍 Messe Berlin
- ⏰ Day 1 (9 AM – 6 PM), Day 2 (9 AM – 5 PM)
- 👥 14,000+ visitors
- 🏢 300 solution providers
- 💰 Free
- 🎟️ Register here
Should You Go?
If you’re working in eCommerce strategy, platform selection, or digital marketing in the DACH region, this expo covers your planning needs for the year. The masterclasses tend to be more tactical than the main stage talks.
One practical tip: download the agenda and map out your sessions early. With four stages running simultaneously, you’ll need a plan.
