To provide superior food to the general public, Crisp, an Amsterdam-based app-only store that specializes in ultra-fresh food has acquired local meal box supplier De Krat.
We must have faith in the food we consume, according to Tessa Venker, director of De Krat. Food that is in-season and produced by reputable Dutch farmers is what consumers are increasingly looking for when searching for local and sustainable products. We regarded Crisp as the ideal match and logical accelerator for our common mindset. Using its logistical capabilities and digital know-how, it is now possible for an even bigger population to enjoy superior cuisine. We are most effective while working together.
De Krat, which was established in 2010 by Eefje Brugman, calls itself the country’s first meal delivery service. The company produces fresh, organically-filled meal boxes every week.
Its locally produced seasonal foods can be used in straightforward weeknight meals or lavish weekend feasts since they are raised with consideration for humans, animals, and the environment.
According to De Krat, it is a successful family business and has held a B Corp certification since 2015. With this purchase, Crisp will take on all of De Krat’s staff.
In terms of the product and proposal as well as the organizational structure, Crisp and De Krat assert that they have a business synergy.
According to Crisp, this agreement has enabled them to offer their customers a wider selection of upscale convenience food options. Customers can therefore select a flexible meal box subscription that includes handcrafted ready-to-eat meals, a range of exquisite recipes, fresh daily groceries, and pre-portioned quality ingredients and recipes. In February, the service will get going.
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Since the beginning of this year, De Krat customers have had the choice to include goods from Crisp in their baskets. The software and logistics provided by Crisp will be used in the future to increase the range of products offered by De Krat. “The architecture of Crisp will further combine all recipe and meal box preparation capabilities. In the spring, there will be completely brand and supply chain integration, according to Crisp’s statement.
The price for two people for a variety of meal boxes starts at €44.
According to Crisp co-founder Eric Klaassen, “The acquisition of De Krat also allows us to better service clients in all of their daily food demands. More than 1.5 million people use meal-kit services annually in the Netherlands alone. At least €250 million in Benelux is spent on the enormous meal kit industry, which Crisp & De Krat may jointly tap into.
The Amsterdam-based business purchased the neighborhood vendor De Eetfabriek in September 2022, and now Crisp provides freshly made, ready-to-eat meals from its kitchen. The business now offers more convenience options after acquiring De Krat.
“We mix a flexible meal box subscription with the services of a full-service supermarket. This enables you to organize all of your dietary requirements in one location, according to Klaassen.
The biggest benefit, he continues, “is that you no longer have to consider your meal planning. But in a time when this is becoming more and more crucial for everyone, it also gives you more control over your spending because you have the stability of a set weekly budget. You can now choose from the selection of the whole store if you use meal boxes. Likewise, you can choose to always have all of the components for your weeknight meals delivered to your house when you go grocery shopping.”
To make healthier food more widely available, Tom Peeters, Michiel Roodenburg, and Eric Klaassen founded Crisp in November 2018.
Seven days a week, the service supplies groceries throughout the Netherlands and Belgium. Before 10 PM, orders placed using the app are delivered the following day. The selection includes goods from more than 800 regional farmers and food suppliers.
Crisp asserts that since entering the Belgian market in June 2021, its growth has been exponential. In both the Netherlands and Belgium, the business distributes using its fleet of vehicles, and it is quickly making the switch to delivery by 100% electric vehicles. In 2022, the company’s overall product offering increased by 36%, thanks in part to the introduction of its first line of non-food products.
Image Credit: Crisp