Emerging from stealth, Agaton, an Agentic AI platform that turns Enterprise companies’ vast amount of customer conversations into fuel for revenue growth by identifying and actioning sales opportunities for Sales teams based on advanced voice analysis, today announced it has raised $9 million in total Seed funding.
The investment will accelerate the company’s go-to-market strategy, AI capabilities, and product development. In the year ahead, Agaton plans to more than double its team size and establish additional global hubs to meet the needs of an expanding international client base.
The Seed round was co-led by Inception Fund and Alstin Capital, with participation from seed+speed Ventures and Foundry Ventures. The rounds also attracted investments from world-class founders and operators including Peter Sarlin (Silo AI), Kieran Flanagan (CMO at Hubspot and investing as a scout for Sequoia Capital), Sebastian Knutsson (co-founder of King), Lukas Saari (co-founder of Tandem Health), and angel investor Guillermo Flor.
Transforming Conversations into Revenue Growth:
Agaton helps enterprises bring order to vast volumes of unstructured conversational customer data generated across sales and customer service. The platform analyzes conversations at scale to deeply understand behaviors, subtle or unspoken sentiments with AI designed to automate workflows that drive revenue growth, retention and support better decision-making across the organization.
Enterprises today, base internal and external decision-making on imperfect data and sampling, market research or data analytics fraught with assumptions. Agaton provides the real-time truth found in millions of customer conversations each day. By correlating quantitative and qualitative insights across all customer interactions, the platform enables companies to identify buying signals, tailor offerings in real time, and uncover opportunities that traditional tools miss. It lays the foundation and automates how you support, train, and develop your human and AI agents to best serve your customers, guides your product and pricing strategies, and ultimately how you achieve sales superiority in hyper-competitive markets.
Unlike conventional conversation intelligence solutions that simply transcribe calls, Agaton’s proprietary AI sales intelligence engine detects sentiment shifts, identifies buying signals in real time, delivers AI-powered coaching that scales elite sales performance across entire teams, automates quality and sales assurance, and uncovers value from unstructured customer data. Early customers report transformative results: service agents identifying previously invisible upsell opportunities, revenue leaders gaining real-time intelligence across hundreds of thousands of conversations, and frontline teams closing deals faster with 24/7 AI-powered guidance.
Proven Market Traction:
In just over a year since founding, Agaton has secured millions in signed ARR, now powering sales for leading Nordic enterprises across telecom, financial services, and utilities – including Telenor, Telia, Lendo, and Axo Finans. The company has also partnered with Foundever, the world’s third-largest business process outsourcer with 150,000 agents globally. To date, Agaton has:
- Analyzed 4 million customer calls
- Driven strong sales hit rate improvements for enterprise clients, with top performers seeing sales conversions double
- Adding additional days worth of revenue on a monthly basis, with its automated revenue mining engine
- Reduced average Quality Assurance handling time by up to 80%
- Enabled customer service teams drive higher up- and cross-sell to become real revenue centers, away from the traditional cost center legacy
- Achieved 7x year-on-year revenue growth
Built for Human-AI Collaboration:
Agaton’s platform is built for the emerging reality of hybrid workforces where humans and AI collaborate seamlessly. With enterprise-grade security and data sovereignty at its core, it integrates into existing tech stacks, ensuring competitive intelligence stays protected and actionable.
Agaton never collects, stores, or sells customer data. Instead, the platform empowers organizations to securely unlock the value of their own data, turning everyday conversations into actionable intelligence while maintaining full ownership and control.
As a hands-on transformation partner, Agaton delivers rapid time-to-value and positions AI as a supportive co-worker – not a threat.
Andreas Kullberg, CEO and Co-founder of Agaton, said: “We’re delivering AI-powered sales superiority. The companies winning today aren’t those with the biggest sales teams; they’re those with the smartest ones, augmented by AI that transforms every customer interaction into strategic intelligence. This funding accelerates our mission: making enterprise sales and service teams genuinely unstoppable.”
Erik Lindblad, Partner at Inception Fund, added: “Andreas, John and the Agaton team have built something rare: an AI product that solves a critical enterprise pain point with immediate, measurable impact. Their ability to sign millions in ARR within a year, while maintaining fanatical customer focus, speaks to both the founders’ execution and market demand for true revenue intelligence.”
Benjamin Kleinschnitz, Senior Investment Manager at Alstin Capital, adds: “Agaton’s software delivers something many competitors simply don’t: it doesn’t just understand what customers say, but how they say it and can therefore detect real buying and churn signals. It turns millions of real customer conversations into concrete next steps for service and sales teams, with a direct impact on revenue and retention. This product edge was a key factor in our decision to lead the round as lead investor.”
