Growing companies face an IT problem that legacy providers don’t solve. You’re at 30 employees. HR needs to onboard five people next month. Each new hire needs a laptop, Microsoft 365 licenses, Slack access, and security compliance. Your “accidental IT admin” – usually a founder or office manager – spends 2 hours per person coordinating between vendors, setting up accounts, and troubleshooting issues. One company reported reducing onboarding time from 2 hours to 5 minutes after implementing an IT management platform for SMEs. That’s not an optimization – it’s eliminating the entire workflow.
What deeploi Actually Does:
deeploi is an IT-as-a-service platform that consolidates device management, software provisioning, cybersecurity, and support into one system.
The Berlin-based startup launched in 2023 and currently serves over 200 companies across Europe – primarily agencies, consultancies, and startups from 1 to 500+ employees.
Here’s what it handles:
- Employee onboarding and offboarding
- Hardware procurement and device management
- Software license management
- Security and compliance monitoring
- IT support from dedicated specialists
The platform connects your existing tools (HR systems, MDM software, cybersecurity tools) and automates workflows between them. When HR adds a new employee, deeploi automatically provisions accounts, orders equipment, and handles device setup.
Who This Is For:
deeploi targets companies without dedicated IT departments – the “accidental IT owners” who inherited tech management by default.
Sweet spot: 10-200 employees, primarily in Europe (they operate across the region with remote support).
It’s for You:
- You’re hiring regularly and onboarding is chaotic
- Your “IT person” is actually your COO, office manager, or a developer who got stuck with it
- You’re using disparate tools (Google Workspace, Jamf, 1Password, etc.) that don’t talk to each other
- Security and compliance requirements are increasing but you lack expertise
How It Compares:
The competitive landscape splits into three categories:
Traditional MSPs (Bechtle, Computacenter) Built for enterprises. Complex pricing, slow response times, not designed for startup budgets or workflows.
IT management platforms (NinjaOne, Rippling IT) Software-first approach. NinjaOne excels at endpoint management for larger IT teams. Rippling combines HR and IT but costs more and targets US market.
IT-as-a-Service Startups (GroWrk, Workwize) Similar model to deeploi. GroWrk focuses on hardware logistics globally. Workwize offers device-as-a-service in Europe.
deeploi differentiates through:
- Platform + human support (not just software)
- Flat-rate pricing without per-ticket fees
- European focus with German data privacy standards
The real competition isn’t other platforms – it’s the status quo of using multiple disconnected tools and managing IT yourself.
What Users Actually Say:
The platform launched just over two years ago,and users appreciate the hands-on support model. Unlike pure software platforms, deeploi includes actual IT specialists who handle setup, troubleshooting, and ongoing maintenance.
The Bigger Context:
Two trends make this category relevant right now:
Remote work permanence Distributed teams need centralized IT management more than ever. You can’t just walk over to someone’s desk to fix their laptop.
Compliance pressure GDPR, SOC 2, ISO 27001 – security requirements keep expanding. SMEs need automated compliance monitoring but can’t afford enterprise security teams.
The addressable market is substantial. There are hundreds of thousands of European SMEs managing IT through spreadsheets and vendor emails. The traditional MSP market wasn’t built for companies at this scale.
Funding and Momentum:
deeploi raised €9 million total funding – €3 million pre-seed from Cherry Ventures in early 2023, followed by €6 million seed round led by Atomico in January 2024.
That’s meaningful validation. Atomico (backed by Skype founder Niklas Zennström) typically invests in later-stage companies. Taking a bet on an early-stage IT infrastructure startup suggests they see significant market potential.
The company grew from initial launch to 200+ customers in roughly two years – respectable traction for an enterprise-focused product.
Technical Integration Capabilities:
Current integrations include:
- Microsoft 365
- Slack
- HubSpot
- Miro
- Adobe Acrobat
The integration list is shorter than mature platforms like NinjaOne or Rippling. This matters if your stack includes niche tools that need deep integration.
The platform uses a centralized dashboard for IT inventory, security monitoring, and ticket management. Everything runs through a unified interface rather than jumping between vendor portals.
Real-World Implementation:
Setup typically takes about 5 minutes of customer time. You provide employee details and hardware/software requirements through the platform.
The deeploi team handles:
- Migration from existing systems
- Device procurement coordination
- Security policy implementation
- Account provisioning across all connected services
For a 50-person company onboarding monthly, the time savings compound quickly. Even at conservative estimates (1 hour saved per person per month), that’s 50 hours back for whoever was managing IT previously.
What to Watch:
The platform is evolving rapidly. Key areas to monitor:
Integration breadth Current integration options are functional but limited. The platform needs to connect with more HRIS systems, project management tools, and security software to compete long-term.
Market expansion Currently Europe-focused. US expansion would require different compliance frameworks and competitive positioning against Rippling, which dominates that market.
Feature depth As the product matures, watch whether they build more advanced capabilities (custom automation, detailed reporting, API access) or stay focused on simplicity for non-technical users.
Support scalability The personal support model works at 200 customers. At 2,000, they’ll need to balance automation with the high-touch service that differentiates them.
Final Analysis:
deeploi addresses a genuine problem: SMEs stuck between DIY IT management and expensive enterprise MSPs need a middle path.
The platform won’t replace a full IT department for companies with complex infrastructure. But for growing teams where IT management falls on non-technical people, it consolidates chaos into a single system with actual human support.
The pricing is transparent and predictable – a meaningful improvement over traditional MSP billing. Whether the ROI makes sense depends entirely on your current time investment and vendor costs.
For European startups scaling from 20 to 100 employees, this category of IT-as-a-service platform is worth serious evaluation. The alternative – continuing to manage IT through spreadsheets and Slack messages – doesn’t scale.
The company has backing, traction, and a clear market position. Now it’s about execution: building integrations faster, scaling support quality, and proving the model works beyond the early adopter base.
Bottom line: If you’re spending 5+ hours per week managing IT for your growing company, run the numbers on what that time costs. Then compare it to €29/employee. The calculation might surprise you.
