Lune & Wild has raised €2.3 million (£2 million) in Series A funding. The London-based baby and children’s food brand closed the round, with Guinness Ventures leading the investment. For a company that started at a kitchen table in 2021, the raise shows that parents want better food for their kids, and investors are backing that demand. It’s a strong moment for a brand built around real food.
Inside the £2m Raise:
The round totals €2.3 million, which also works out to roughly $2.69 million. It marks the company’s first round of institutional funding, and the round is now closed.
The money will scale production while every meal stays prepared by hand. Part of it also goes toward new retail launches, marketing, and key hires across the team. The funding gives the team room to meet rising orders without changing how the food is made.
Who Backed the Round:
Guinness Ventures led the round. Lisa Fox from the firm said the brand pairs chef-quality food with nutrition expertise and has built deep trust with parents.
Several food industry names joined as well. Dr Rupy Aujla, an NHS GP and founder of The Doctor’s Kitchen, took part, along with Doug Struthers, chairman of Lune & Wild and former managing director of Ella’s Kitchen. Existing backers include Charlie Gardiner of Our House, formerly Little Houses Group, Siân Parry Jones, co-founder of Archer Street Cocktail Bar, and Harry Bloice, former commercial director at Butternut Box. That mix brings retail, hospitality, and nutrition know-how to the table.
Cousins Behind the Brand:
Lune & Wild was founded in 2021 by cousins Lara Rodgers and Nadia Simonds. Lara is a mum and trained chef who cooked at The Ritz and The Newt.
Nadia became a mum in 2019 and went through the weaning stage first-hand. Lara’s frozen cubes of home-cooked food made it easier, and that planted the idea. Nadia had worked with ethical food brands, so she joined Lara to build something better for parents. Together, they set out to give the baby food aisle the flavour and nutrition it had been missing.
Numbers Behind the Growth:
The brand has doubled its revenue every year since launch. In the last 12 months alone, it sold more than one million meals, a figure that points to strong repeat demand.
It also holds a 4.8 rating on Trustpilot, which reflects loyal parents and steady word of mouth. Every dish is still made by hand today, the same way it started at the kitchen table. That hands-on method is now central to the brand’s identity.
From Kitchen to Ocado:
Lune & Wild recently landed on Ocado.com, and early sales there came in ahead of the company’s own forecasts. The listing puts the brand in front of a much wider base of online grocery shoppers.
Beyond Ocado, the brand is stocked in cafés, delis, farm shops, family clubs, and 15 nurseries across London and the Home Counties. The range covers baby weaning, toddler meals, food for big kids, pasta sauces, and snacks, plus a nursery catering line built for childcare settings.
Nutrition Built in:
Every recipe gets reviewed by a specialist before it reaches a plate. Judith Calvin, a paediatric nutritionist with 19 years of experience across the NHS and private practice, signs off on each one.
Paula Hallam, a paediatric dietitian with 20 years of experience, helped develop the finger food range. The recipes balance protein, carbohydrates, and healthy fats, and leave out the free sugars found in many baby food products. That nutrition-first setup is a big part of why parents keep coming back.
The Road Ahead:
For now, Lune & Wild is focused on the UK, though Nadia Simonds says the brand has had enquiries from other markets. The funding also brought Mike Hedges, former CEO of Little Moons, GrowUp Farms, and Proper Snacks, onto the board.
Lune & Wild turned a kitchen table idea into one of the UK’s leading children’s food brands, built on a chef and nutrition-first approach. With €2.3 million in fresh Series A funding and a million meals a year, it’s a clear example for other female-founded startups to study. The next phase is about reaching more families, both online and on shelves.
