Most B2B and eCommerce teams lose revenue not because of a demand problem but because of a speed and consistency problem. Leads come in after hours. Payment failures go unnoticed. Free users never hear from anyone. Outcraft AI, a Vilnius-based agentic AI platform, was built to address exactly this: companies losing revenue every day because sales follow-ups are not fast enough, consistent enough, or delivered through the right channel.
The startup has now raised €2 million in a pre-seed round led by Practica Capital, an early-stage VC in the Baltics, with venture builder Lost Astronaut also joining the round. The funding is fresh confirmation that the market problem Outcraft is going after is real and sizeable.
How The Platform Works:
Outcraft AI drives revenue across the customer lifecycle with real-time voice AI and omnichannel follow-up across calls, SMS, email, and WhatsApp. The idea is to automate the revenue moments that matter most, without adding headcount.
When someone signs up, abandons checkout, misses a payment, stops using your product, or asks a question, Outcraft AI can take over the conversation across voice, SMS, email, and WhatsApp to drive the next best outcome. The platform is built for both B2B SaaS companies and B2C or e-commerce businesses, with distinct use cases for each.
For B2B teams, the core workflows include converting inbound leads, activating free users, preventing churn, and handling inbound call traffic. For B2C and e-commerce, the platform supports abandoned cart recovery, failed payment recovery, and post-purchase upsells.
Autonomous Revenue Agents:
What separates Outcraft AI from a standard automation tool is the decision layer. Outcraft AI does not just run sequences. It decides when to act, which channel to use, and how to follow up. This is what its team means when they describe it as an autonomous revenue engine rather than a workflow builder.
The agents respond in real time and handle questions, objections, and next-best-action logic without human intervention in the loop. According to CEO and co-founder Will Nauseda, the platform has increased demo bookings by 3x for some clients and recovered revenue that would have otherwise been lost.
Nauseda has been clear about the longer-term vision: fully autonomous revenue execution where AI agents handle the entire lifecycle from capturing leads to closing deals, covering product demos, qualification, and negotiation.
The Team and Traction:
Outcraft AI was founded in Vilnius, Lithuania, in 2025 by Will Nauseda, along with Edvinas Rakickas and Rytis Dereskevicius. The founding team identified a specific gap: traditional sales infrastructure such as SDR teams, email flows, and basic CRM automations was too slow and too limited in channel coverage to fully capture modern revenue opportunities.
The company now reports around 30 clients and managed to raise €2 million in less than a year since launching its product. That is a meaningful signal for a pre-seed stage company.
Current clients include names like Omnisend, Pulsetto, and Goth N Rock, all of which have shared results publicly. The CMO of Pulsetto noted that the platform unlocked hundreds of thousands of dollars in additional revenue during the holiday season through abandoned checkout recovery and post-purchase upsells. For operators thinking about AI-powered sales automation, this kind of reported outcome from live customers is worth paying attention to.
The Funding:
The investment will support continued product development and the expansion of the company’s go-to-market activities. The startup also plans to use the capital for hiring new employees.
The direct competitors Outcraft AI competes with include Outreach, Salesloft, Apollo, 11x, Artisan, and Amplemarket. This is a crowded market, but Outcraft’s positioning centers on full lifecycle coverage and real-time voice AI rather than just email sequencing or outbound prospecting.
The integration approach is also practical. Teams connect their existing CRM or commerce stack, define the customer moments they want to automate, and let the agents handle outreach across channels.
What’s in for Founders:
For founders and operators running lean teams, the core value proposition is straightforward. Autonomous sales AI removes the human bandwidth constraint from revenue workflows. At the same time, customer expectations have fundamentally shifted, with buyers now expecting instant, personalised responses while companies face the challenge of working with smaller teams.
Outcraft AI fits into a broader trend of agentic AI moving from a concept into practical B2B deployment. With €2 million in pre-seed backing, 30 clients already live, and a clear product direction, the company is building in one of the more active categories in European startup infrastructure right now. Teams exploring AI-driven customer lifecycle tools will find Outcraft AI worth keeping on their radar as AI agent platforms continue to mature in 2026.
