Female founders in Europe still receive less than 2% of venture capital. Jennifer Hoffman read that number, got angry about it, and built something to change it. That’s the short version. The longer version is what makes her story worth understanding for anyone who cares about how the startup ecosystem actually works for women.
Jennifer is the Founder & CMO of Unstoppable, a community built to give female founders access to three things they consistently lack: resources, networks, and capital. She’s also a Fractional CMO and growth adviser with close to 20 years of marketing experience, most of it inside B2B SaaS companies and early stage, venture backed tech startups. She describes herself as a “hype woman for female founders,” which is accurate but undersells what she’s actually building.
Newsletter to Movement:
Jennifer launched the Unstoppable Founders newsletter on Substack in late 2023. It started as a way to spotlight female founders across Europe, highlight funding rounds raised by women-led teams, and write honestly about the systemic gaps in how startup funding flows.
What she observed writing it week after week shaped what came next. The research kept pointing to the same problem: the funding gap for female founders is not just about bias in the room. It’s about access, preparation, networks, and information. So she shifted from writing about the problem to doing something about it.
The Summit That Proved Demand:
In February 2025, Jennifer co-organized the Unstoppable Founders Summit, a virtual half-day event designed around two priorities: fundraising and sustainable growth. She initially aimed for 500 attendees. Nearly 1,000 founders, investors, and ecosystem partners showed up.
Speakers included Corinne Vigreux, co-founder of TomTom and reportedly the first female tech unicorn founder in Europe, Ida Tin, co-founder of Clue and the person who coined the term “femtech,” and Monika Liikamaa, co-founder of Enfuce. The lineup was deliberately practical, focused on giving founders real investor insight and fundraising frameworks they could apply immediately. The event platform, built on Meetyoo, included networking lounges, matchmaking sessions, and live chat between attendees and speakers.
What Unstoppable Offers Members:
The community has since formalized into a membership structure. Members pay £19 per month or £199 per year and get access to a growing set of tools that Jennifer built specifically around what founders told her they needed most.
That includes workshops and masterclasses with investors and operators, an investor database, a private WhatsApp community, pitch competitions, and an investor matchmaking program. Founding members also receive a one-on-one fundraising strategy session covering pitch decks, investor outreach, and fundraising timelines. The resource library holds playbooks, funding templates, and growth frameworks built for early stage companies.
The community’s stated goals for 2030 are 10,000 founders connected, 2,000 founders funded, and €500M in value added.
On the Funding Gap:
Jennifer’s writing and events consistently return to one idea: the conversation about female founder funding is incomplete. She argues that while the 2% VC statistic is real and worth fighting, founders also need to understand what it means to build a VC-backable business. Pushing ambitious women toward venture capital when their business model fits a different path can set them up to fail.
She also pushes back on the European startup culture of conservative projections and actively encourages the women in her community to pitch with conviction, not caution. That position comes from her own experience as both a marketer who has scaled tech companies and a solo founder building Unstoppable while doing fractional CMO work in parallel.
Building With 20 Years of Context:
Jennifer’s background is what makes Unstoppable more than a community platform. She spent roughly 15 of her nearly 20 years in marketing focused specifically on B2B SaaS and venture-backed startups. She’s built brands, launched tech products, grown teams, and developed go-to-market strategies for early stage companies. That operational depth runs through everything she’s built at Unstoppable, from the investor database to the fundraising frameworks.
She calls herself a super connector and her community reflects that. Supporting partners include Antler, Mollie, AUXXO, Intercom, and AX, among others. These aren’t just logos. They contribute resources, introductions, and event access to members.
For anyone following women in tech or looking at how female founder support is actually developing in Europe, Jennifer’s approach is practical and specific. She’s not running a visibility campaign. She’s building infrastructure. And based on what she’s pulled together in roughly two years, Unstoppable is one of the more substantive communities for female tech founders currently active in the European ecosystem.
If you want to explore how communities like this are changing the pipeline for funded female founders, read more in the Women in Tech section on TECHnicalBeep.
